TASTEit 4Water works because of the science of how smell affects taste. First, the tongue only tastes five sensations: sweet, bitter, sour, salty and umami. All other taste is a result of the sense of smell. So, we infuse the lids and tips with FDA approved natural aromatic fruit flavors. When you drink, you smell the delicious fresh fruit aromas which causes your brain to think the aroma you are smelling, is a taste you are tasting. To enhance the experience, since the tongue is hardwired to receive sweet taste, we also add sweet flavors to the tip. The net effect is that you get the satisfying sensation of drinking a sweet and lightly fruit flavored water, when in fact you are drinking plain water. TASTEit 4Coffee works the same way to enhance your coffee drinking experience and help you reduce the use of unhealthy creamers and sweeteners.
The idea for TASTEit™ Health was inspired by Brooke Mills, mother of twins, health enthusiast, actress, and longtime home shopping tv Guest Host. Aware of the many health benefits of drinking water instead of beverages containing sugar, artificial sweeteners, and preservatives, she knew water should be her beverage of choice. Her challenge was that she found water boring and often didn’t drink the recommended eight 8-ounce cups of water a day. Brooke’s years of experience as a Guest Hose constantly exposed her to new products that solved problems, including a number of uniquely designed water bottles. However, none offered a healthy and easy solution to improve the taste of water, making it more fun and enjoyable to drink.
Fast forward, Brooke brought together two industry leaders, ScentSational Technologies and CDI International, to form TASTEit Health, LLC. ScentSational, founded in 1997, develops, patents, and licenses technologies that utilize specially formulated and safe aromatic flavor additives to improve the aroma and taste of foods, beverages, pharmaceuticals, and other consumer products. CDI has designed, manufactured, and sold over 275 million drinkware products to the promotional and retail markets since 1993.
Together, the TASTEit Health team spent several years developing TASTEit 4Water, the first water bottle that uses a patent pending process of infusing natural aromatic fruit flavors into the lids and tips plus sweet flavors in the tips that amazingly makes boring water taste sweet and lightly fruit flavored.
TASTEit 4Water is the first of several innovative aromatic drinkware products designed to improve the aroma and taste of beverages. We are dedicated to utilizing our proprietary, patented, and patent pending scientifically advanced aromatic flavor technologies in drinkware products to enhance the drinking experience and to help people make healthier beverage consumption choices.
Yes. TASTEit uses only FDA approved food grade flavors and all of our products are thoroughly tested by SGS, the world’s leading consumer product testing company.
The flavors are infused into the polymer structure of the lids and tips with a proprietary process developed after many years of research and development.
The tip is made with a very small amount of artificial sweetener. During consumption the amount of sweetener consumed is significantly less than one would consume when drinking any diet soft drink. However, for those who do not like sweet, or artificial sweet, we include a free flavored, but non-sweet tip.
The aroma from the lid will start to slowly dissipate after it is removed from its protective packaging. People with an average sense of smell should expect the aroma taste effect to last approximately one month after opening, although many people may find it lasts longer. Replacement lids are available for purchase at the retailer purchased the TASTEit water bottle or at www.tasteithealth.com.
If you read the ingredient labels of flavored water brands, you will see that most are water flavored with sweeteners such as sugar, high-fructose corn syrup or honey which contain calories, others are waters flavored with calorie-free artificial sweeteners which have other potential health risks and may eventually contribute to weight gain. TASTEit 4Water allows you to enjoy a sweet, lightly fruit flavored water without anything added to the water!
TASTEit 4Water is currently available in Lemon, Orange, Mixed Berry and Peach. TASTEit will continue to release new flavors on a regular basis. Go to www.TASTEitHealth.com and let us know your favorite flavors and which new flavors you would like.
It is recommended to clean TASTEit lids, bottles and tumblers in the sink, with soap and water. It is not recommended to use a dishwasher as the heat can deform the bottle and lid and will cause accelerated aroma release and shorten the use time of the lid.
Most diet plans suggest that people drink at least eight 8-ounce glasses of water per day. Many people find it hard to do that as they find plain water too boring and tasteless compared to sugary beverages. Since TASTEit 4Water makes plain water taste sweet and lightly fruit flavored, people are more likely to consumer more water and less sweetened beverages. TASTEit 4Coffee allows coffee drinkers to add less sweeteners and creamers and enjoy a healthier coffee drinking experience.
ScentSational has a Utility Patent Pending on a lid with sweet and aromatic flavor which TASTEit licenses. The manufacturing process is a trade secret.
The flavor of TASTEit 4Water seems to get stronger as it sits in the bottle because the aroma from the lid infuses the water aroma which gives it better taste. You will also notice that the plastic-like taste that often occurs when water sits in a bottle all day does not happen with TASTEit. After water sits in a TASTEit bottle for a day, it tastes BETTER.
The water seems to have stronger flavor when it is at room temperature rather than refrigerated because most foods and beverages have a stronger flavor when they are warm and TASTEit 4Water is no different.
The more you use TASTEit 4Water the more the flavor seems to be pronounced because the brain is tuned to expect things and to compare them with past familiar experiences. So each time you drink from it, the brain learns to better understand the taste experience, the result being an increased enhanced flavor experience each time you drink. In addition, when you start cutting back on highly flavored and sweetened flavor levels, you learn to appreciate flavors at lower levels. This also helps you to increase enjoyment of everything else you eat and drink.
TASTEit 4Water help satiation because many people mistake thirst signals for hunger signals and eat when their bodies were actually trying to tell them they are thirsty. Everyone understands how smelling fresh bread makes them hungry, however that same mechanism also can be manipulated to make you feel full.