Our Source: The TASTEit Health

TASTEit 4Water was conceived by Brooke Mills, a working mom who was concerned that sugary synthetic products were being passed off as healthy beverages.

As a health enthusiast with a super busy life, Brooke knew that she and her family should be drinking more water — but they all thought water was tasteless. She knew her friend Steven Landau, the founder of ScentSational Technologies, had developed a technology to infuse FDA grade food flavors into food and beverage packaging with very positive results; Brooke connected ScentSational, the leader in developing scented packaging technologies with CDI International, a leading manufacturer of water bottle.

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Thus, TASTEit Health was born out of this sharing of ideas and combination of the expertise of two market leading companies with the insights of a health-conscious mom. TASTEit Health’s mission is to use advanced aroma technologies in drinkware products to enhance the drinking experience and significantly reduce the consumption of unhealthy beverages and additives.

TASTEit 4Water is the first in a stable of healthy drinkware products to be launched by the TASTEit Health company.